04 november 2015 08:30 - 17:30
British Library, Londen @ The British Library, 96 Euston Rd, Kings Cross, London NW1 2DB, Verenigd Koninkrijk
For B2B brands to succeed in 2015, it’s no longer enough to create great messages and content. That’s because business buyers have evolved to become savvier, more discerning and harder to reach than e...
For B2B brands to succeed in 2015, it’s no longer enough to create great messages and content. That’s because business buyers have evolved to become savvier, more discerning and harder to reach than ever. Today’s B2B marketers must be laser-focused on the customer – they must understand their thoughts, expectations, aspirations, behaviours and agendas, as never before. Customer-centricity is the number 1 strategic marketing goal and to achieve it marketers must become Customer Champions. This year’s B2B Marketing Conference will give practitioners the insight and practical guidance that they need to become a Customer Champion and transform their marketing, in one inspirational day. Key topics will include: •Customer psychology – understanding the mindset of your buyer •Customer engagement – how to create resonant interactions •Customer service – how to manage customer expectations in 2015 •Customer forecasting – how to predict future demand levels. •Customer loyalty – how to drive repeat purchase, renewal and upsell •Customer advocacy – how leverage the power of your network •Customer intimacy – how to get close to your customers and become a trusted partner. Book Now Event Details Dotted line DATE: 4th November VENUE: British library, LONDON TIME: 8.30-17.30 NETWORKING DRINKS: 17.30 - 18.30 MEMBERSHIP Discounts Avaiable CALL 0207 014 4920 to book by phone or email firstname.lastname@example.org should you have any questions.